This photograph taken on November 7, 2023 shows Duracell batteries, world’s leading manufacturer of alkaline batteries, in a production line at the Duracell factory, in Aarschot, Northern Belgium. (Photo by JOHN THYS / AFP) (Photo by JOHN THYS/AFP via Getty Images)
Duracell announced it will be moving its Connecticut headquarters, located in Bethel, to Atlanta, Georgia, in the next year.
The headquarters in Atlanta will be located near Georgia Tech University.
The move will create over 100 new jobs in the region and increase traction of new and diverse talent, according to Atlanta Governor Brian Kemp.
Duracell manufactures lithium coin, alkaline and hearing aid batteries.
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A spokesperson for Duracell said they'll do their best to minimize harmful impacts on the local market in Connecticut.
First Selectman Dan Carter said that in Bethel, Duracell makes up majority of the town's revenue.
The Duracell Connecticut building was once listed for sale and has been seeking to lease out.
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Majority of the workers in Connecticut work remotely and will continue to work remotely once the headquarters is relocated to Georgia.
The relocation is expected to be complete by summer 2026.
