August 6, 2009 4:54 pm Highway 101 Becomes the Tech Industry's Madison Avenue What does the tech industry do when it needs its own attention? It turns to the one place it knows tech workers will be trapped: In their cars. US & World Videos 2:44 Elementary school student killed in house fire in Middlefield: school officials 2:08 Jennifer Lopez stuns at first red carpet after Ben Affleck split 1:17 Searchers recover bodies of both men missing since boat crash off Old Saybrook 0:58 Rare 1787 copy of US Constitution is up for auction and it could be worth millions 0:52 What is the Guardian Cap on football helmets?