Fed up with shoplifters and burglars, the owner of a lifestyle boutique in Los Angeles has chosen to publicly shame and expose thieves via social media as a way to catch them and discourage similar acts.
Fraser Ross, the owner of Kitson, has done detective work for a while now by creating online posts using surveillance footage and gathering up information about the criminals. Ross gained attention this week after posting what he said was an influencer shoplifting at his Pacific Palisades location.
He created an Instagram post with video from inside the store of the woman with a friend, who hands her a hat as she stuffs her Lululemon bag with Free City clothing items.
“I guess it's public shaming, but I don't know what to do,” Ross said. "We just came to a point that this is what we have to do."
Get top local stories in Connecticut delivered to you every morning. Sign up for NBC Connecticut's News Headlines newsletter.
He included the woman's name, place of work and frequented locations in a follow-up post.
“If everyone passes this around, businesses around LA can keep her profile and ban her from their establishment if they want as she is a menace to society,” Ross wrote in the caption. “Erewhon, be very aware. She loves Nobu and all the fancy restaurants.”
Ross discovered the woman had more than 50,000 followers on Instagram, which is now private.
U.S. & World
“When you see all these smash-and-grabs, you aren't seeing your usual suspects,” Ross explained. “They're very wealthy people with expensive cars, expensive jewelry, expensive handbags, living the life of luxury.”
The woman eventually went back to Kitson to return two shirts and paid for the hat she had previously stolen, Ross said
Another accused shoplifter at the same location reimbursed close to $1,000 in stolen items after being exposed online, Ross said.
Ross contacted law enforcement for both incidents but believes more should be done to prevent these crimes.
“It's not enough to say it's gone,” he said. “You need to arrest anyone that’s stealing and put that message out there.”
